1. Who is responsible for your data

Trusted Choice UK is an independent travel assistance provider registered in the United Kingdom. We are the data controller for the personal information described in this policy. You can reach us at hello@trustedchoiceuk.co.uk.

2. What we collect

We ask for the minimum needed for each request. If a service does not need your booking reference, we do not ask for it. Please do not send us health, religious or other special category details unless a provider specifically requires them for your request.

• Contact information: your name, email address, telephone number and country.
• Order information: the packages and assistance services you buy, order references, amounts, dates and the status of each request.
• Travel information needed for the service requested: destination, travel dates, travelling party, booking reference, airline, flight details, passenger surname as shown on the booking, cabin, seat, baggage or lounge preferences.
• Preferences you share for your itinerary: interests, pace, budget guidance and any notes you add.
• Communications: emails, messages and notes about your requests.
• Website usage: basic technical information such as pages requested and error reports, used to keep the site working.

3. Why we use it and our legal basis

• To perform our contract with you: preparing your itinerary, submitting and following up assistance requests, and keeping you updated.
• For our legitimate interests: securing our systems, preventing misuse, handling complaints and payment disputes, and improving our services.
• To comply with legal obligations: accounting, tax and record-keeping.
• With your consent, where we ask for it: optional marketing messages, which you can stop at any time.

4. Payments

Card payments are handled by a regulated payment provider. We receive confirmation of payment, the amount and a reference. We do not store your full card number.

5. Who we share it with

We do not sell your personal data and we do not use it for third-party advertising.

• The airline, airport, lounge or provider relevant to a request you have asked us to make — only the details that request requires.
• Our service providers: hosting, database, email delivery and payment processing.
• Your bank or card issuer's payment provider, where a payment dispute or chargeback is raised, so we can supply the relevant transaction and fulfilment records.
• Professional advisers or authorities, where we are legally required to do so.

6. International transfers

Some of our service providers process data outside the UK. Where that happens we rely on the safeguards available under UK data protection law, such as adequacy regulations or standard contractual clauses.

7. How long we keep it

Journey, itinerary and request records are kept while your account is active and then for the period required for accounting and legal purposes, normally six years, after which they are deleted or anonymised. Marketing preferences are kept until you withdraw them.

8. Security

Access to customer records is restricted to team members who need it, accounts are protected by authentication, and data is transmitted over encrypted connections. No system can be guaranteed completely secure, and we do not claim any certification or standard we have not actually obtained.

9. Your rights

To exercise any of these rights, write to hello@trustedchoiceuk.co.uk. You may also complain to the Information Commissioner's Office at ico.org.uk.

• Access a copy of the personal data we hold about you.
• Ask us to correct information that is wrong or incomplete.
• Ask us to delete data we no longer need to keep.
• Object to or ask us to restrict certain processing.
• Ask for your data in a portable format.
• Withdraw consent to marketing at any time.

10. Cookies

Our Cookie Policy explains the cookies and browser storage this website uses.

11. Changes

If we change this policy we will update the date shown above and, where the change is significant, tell you directly.